Your business is local. Your customers are local. Google wants your local customers to find local businesses. Make sense? how-to’s, and examples for small business owners as well as IT and marketing managers who want to increase the visibility and profitability of their existing website.
Do you want to rank your business at the top of local search results?
The solution lies in citation building – listing your business information across directories. It’s one of the special ingredients for local SEO. Local SEO has different components than a traditional white hat SEO strategy.
Improving local SEO will lead to:
- Higher search rankings
- More targeted traffic
- A larger pool of potential customers
- An increase in sales and revenue
Customers are using search engines most
According to data collected by comScore, search engines are far and away the primary source consumers are using to find local businesses. This is not new news to marketers, but the results of this data may be surprising to those who are on the fence with their investment in local search engine optimization.
Customers who use search engines to find businesses often contact or visit them
Consumers who use search engines to find local businesses have a good chance of stopping in, contacting the business via phone or email, or, if not marketed correctly, looking around at other local businesses if they are not convinced that yours is the right one to contact.