SEARCH

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral Part to customers to your business via online platforms.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is, just that, any marketing activity that takes place on search engines. No matter what you decide to call it, search marketing is an important part of any modern marketing effort.

Paid Search Advertising (PSA, PPC)

Our team certified paid search advertising experts focus on creating cost-efficient, revenue driving campaigns by growing the revenue driving portions of the campaign while reducing waste.

  • Auditing and Optimization of Existing Campaigns
  • Development and Implementation of New Campaigns

Search Engine Optimization (SEO)

SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.

Here are a few points you need to consider when working out an SEO strategy:

  • Who is in your target market?
  • Most people search on mobile devices
  • Search engines are expanding
  • What’s your audience searching for?

Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits.

Content Management

Using content management strategies steeped in research and analysis, we often look for opportunities to introduce pictures, videos, infographics, whitepapers, articles, blogs and press releases into the mix depending on the needs of each client. Content marketing is the practice of producing and distributing content for a targeted audience as a means for growing your customer, client, or fan base.

Content is King for a reason, and that reason is exponential growth. Think of content marketing like compound interest. Each of our content strategies is customized for each of our clients allowing us to focus on their most lucrative offerings and therefore provide the best return on investment. The way that actually leads to exponential growth.

Content is our process of creating and optimizing actionable content in pursuit of ROI goals.

Following the steps:

  • Content Strategy
  • Quality Content
  • Content Promotion
  • Analyze & Optimize

We also look into what your competitors are doing to determine how we can one-up them. your products or services visible, and to make you an authority in your industry, whatever that may be.

Local SEO

Your business is local. Your customers are local. Google wants your local customers to find local businesses. Make sense? how-to’s, and examples for small business owners as well as IT and marketing managers who want to increase the visibility and profitability of their existing website.

Do you want to rank your business at the top of local search results?

The solution lies in citation building – listing your business information across directories. It’s one of the special ingredients for local SEO. Local SEO has different components than a traditional white hat SEO strategy.

Improving local SEO will lead to:

  • Higher search rankings
  • More targeted traffic
  • A larger pool of potential customers
  • An increase in sales and revenue

Customers are using search engines most

According to data collected by comScore, search engines are far and away the primary source consumers are using to find local businesses. This is not new news to marketers, but the results of this data may be surprising to those who are on the fence with their investment in local search engine optimization.

Customers who use search engines to find businesses often contact or visit them

Consumers who use search engines to find local businesses have a good chance of stopping in, contacting the business via phone or email, or, if not marketed correctly, looking around at other local businesses if they are not convinced that yours is the right one to contact.